A New Definition of “Marketing”?

For some time now, I’ve been struggling to find a more concise way of defining “marketing”. There is a great number of mostly casual or circumscriptive definitions, similar to “everything you do to place your product or service in the hands of potential customers”. The American Marketing Association Board of Directors has approved the following [...]

Will consumer spending really stay down? The New Yorker

James Surowiecki challenges the widely-held belief that consumer behavior has fundamentally changed as a result of the recession. Will consumer spending really stay down? : The New Yorker.

Causal Inference – A Neglected Science?

I found some rather remarkable quotes on Charles S. Portwood’s site about causal inference (http://causalstatistics.org): “The development and utilization of Causal Statistics will eventually be as important to the non-experimental sciences as the codification and utilization of the scientific method was to the physical (i.e., experimental) sciences.” 1969 “It is beyond incredulity that, in the [...]